This furthers the contradicting message that girls should actively seek to fit a beauty ideal “naturally.” This advertisement also states “they only taste like they’re bad for you,” implying if you are enjoying eating something, it must not be “healthy” or “good” for you. This advertisement could fit into Jean Kilbourne’s “Killing Us Softly 4,” as it objectifies, sexualizes and dehumanizes women by referencing only a portion of a body and turning body parts into objects.Īdditionally, I find it ironic that this ad focuses on “nothing fake,” yet Katy Perry is doused in make up with her cartoonish fake eyelashes and her retouched, airbrushed image. This ad deliberately juxtaposes two bags of chips in front of Katy Perry’s breasts, with a slogan that notes there’s “nothing fake about ‘em.” The supposed message is that popchips, and Perry’s breasts, are both 100% natural but I’m fairly certain this is the first link made between popchips and breasts. Perry poses with two bags of Popchips in front of her chest, “Nothing fake about ’em.I came across this advertisement in Cosmopolitan, and I probably shouldn’t have been surprised that sexual references are used to sell just about anything in this magazine and elsewhere. Without the handles” and, accompanying an ad in which Ms. The ads will carry headlines like “Spare me the guilt chip,” “Love. They feature colorful, portrait-style photographs of her in upbeat poses. Perry, created by an agency named Zambezi, are to begin running over the weekend. In those dual roles, she joins stars like Heidi Klum, Ashton Kutcher and Jillian Michaels.Īds featuring Ms. Perry, known for songs like “California Gurls,” “Firework” and “Teenage Dream,” is also becoming a minority investor in Popchips Inc. Popchips hopes to put more, well, pop in its chips by adding the pop singer Katy Perry to its roster of celebrity endorsers. Even cooler, the campaign is promoting each and every one of us to bring out our inner popstar. This fall, the latest healthy chip snack that everyone is snacking on, Popchips, launches their first add campaign and it features non other than international superstar, Katy Perry. What do you get when you mix Popchips and one of the hottest females in music? You get the perfect love affair.
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